Information We Collect

Prairie Atom collects personal information necessary to facilitate wilderness expedition bookings and ensure participant safety. This includes your name, email address, physical fitness information, dietary restrictions, emergency contact details, and any health considerations relevant to outdoor activities.

We also collect information automatically through your use of our website, including IP address, browser type, pages visited, and time spent on our site through standard analytics tools.

How We Use Your Information

Personal information is used exclusively for the following purposes:

• Processing and confirming expedition bookings
• Communicating important safety information and preparation guidelines
• Maintaining emergency contact protocols during wilderness activities
• Improving our services based on client feedback and preferences
• Sending occasional updates about new expedition offerings, only if you have opted in to communications

Data Storage and Security

All personal information is stored on secure servers with industry-standard encryption protocols. We retain booking information for seven years to comply with business record requirements and safety documentation standards. After this period, data is permanently deleted unless ongoing communication has been established with your explicit consent.

Payment processing is handled through third-party secure payment processors. We do not store credit card information on our servers.

Information Sharing

We do not sell, rent, or trade your personal information to third parties. Information may be shared only in the following limited circumstances:

• With expedition guides and safety personnel who require access to participant information for wilderness safety protocols
• With emergency services in the event of a medical situation or safety incident
• When required by law or in response to valid legal processes
• With service providers who assist in website operation, under strict confidentiality agreements

Your Rights

You have the right to access, correct, or delete any personal information we hold about you. You may also request a copy of your data in a portable format or object to certain processing activities. To exercise these rights, contact us at [email protected] with your specific request.

If you have opted in to marketing communications, you may unsubscribe at any time through the link provided in those emails or by contacting us directly.

Cookies and Tracking

Our website uses cookies to enhance functionality and analyze site usage. You can control cookie preferences through your browser settings. For detailed information about our cookie practices, please review our separate Cookies Policy.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. Material changes will be communicated through prominent notice on our website or direct email to active clients. Continued use of our services after such changes indicates acceptance of the updated policy.

Contact Information

For questions about this privacy policy or our data practices, contact:

Prairie Atom Wilderness Expeditions
347 Ridgeway Crescent SW
Calgary, Alberta T2S 1M8
Canada
Email: [email protected]